Amy Brooks


As President, Team Marketing & Business Operations (TMBO) and Chief Innovation Officer at the NBA, Amy Brooks drives innovative decision-making and growth across the league’s business through the development and execution of new ideas and initiatives, and collaborates with the NBA’s senior leadership on setting the league’s global strategic priorities.

Brooks is also responsible for growing NBA, WNBA, NBA G League and NBA 2K League team profitability through strategic consulting on all aspects of business operations, including ticket and sponsorship sales, marketing, digital, customer retention, arena operations, staffing, analytics and expense control. Under her leadership, TMBO develops best practice sales and marketing strategies and industry-leading analytics on behalf of 93 teams in four leagues. Brooks has helped drive results across all leagues, including numerous records for attendance, ticket revenue and sponsorship revenue. In 2018-19, the NBA set an all-time sellout record, coming off four consecutive seasons of all-time attendance records. Additionally, Brooks spearheaded the NBA’s groundbreaking jersey patch program to feature corporate logos on team jerseys.

Since joining the NBA in 2005, Brooks has served in a variety of roles, and in 2017 was named the league’s first Chief Innovation Officer.

Prior to the NBA, Brooks worked for Bain & Company, a global management consulting firm. Previously, she was a product manager at Sun Microsystems.

Brooks received her M.B.A. from the Stanford Graduate School of Business. She also holds a bachelor’s degree from Stanford University, where she was a member of the women’s basketball team that won three conference championships and went to the NCAA Final Four. Brooks serves on the national board of directors for Positive Coaching Alliance, a nonprofit organization. She also has been recognized by SportsBusiness Journal (Forty Under 40) and Forbes (Most Powerful Women in Sports).