Ed Desser is the President of Desser Media, Inc. (“DMI”), a California-based consultancy serving the strategic media business needs of the sports television industry. He has more than 40 years of experience in the sports media industry, negotiating major deals in the local, national and international TV marketplaces, and serving a diverse group of sports and media clients. He has a BA in Economics from UCLA and an MBA in Marketing from USC.
For 23 years, Desser served in the Commissioner’s Office of the National Basketball Association, ultimately as President of NBA Television and New Media Ventures, L.L.C., and Executive Vice President, Strategic Planning and Business Development. He was the chief negotiator for all NBA and WNBA national media agreements, and served on the NBA Board of Governors Planning Committee. Desser also invented and spearheaded the launch of NBA TV, the first league-owned national cable sports network, personally handling the affiliate distribution agreement negotiations. His responsibilities included harnessing new media and digital technologies for the NBA, designing and launching nba.com and all team websites; creating the NBA League Pass outer-market games subscription package, where he negotiated all related carriage agreements with MVPDs, established the league’s broadcast regulatory framework and as VP/General Manager of NBA Entertainment, Inc., and VP/International Television, developed the league’s TV distribution business, growing the NBA’s media footprint to 200 countries Including China and Spain.